Primrose Yellow sparkles with “heat and vitality,” says Leatrice Eiseman, executive director of the Pantone Color Institute, conjuring thoughts of a warm, sunny day. In fashion, the pigment is seen in everything from workwear to athleisure, so “we can expect it to be used as a cheerful pop of color in this season’s palette,” Eiseman notes. And we definitely can’t disagree. Primrose Yellow screams sunshine and rainbows and butterflies and everything in between that says summer. The bold, beautiful and super on-trend colour has been the subject of inspiration for a number of designers this season like Gucci, Ferragamo and Pucci- their runway shows bursting with these lemony hues. We’re taking cues from the stalwarts and have curated looks that incorporate this bright colour.
Look 1: Beach Bum
This look makes you want to grab your passport, run out the door and land in the Bahamas. Soak up the sun and get your tan on in this outfit. Carry a beach tote and a cutesy hat and bring the whole look together with these sunny wedges.
Look 2: Desk-y Vibes
Walk into your meeting and look absolutely spunky in this not-too-serious office outfit. A pair of boyfriend jeans, a graphic tee and a blazer come together to form this look. Coupled with this pair of sandals, this one’s a winner.
The perfect I-came-for-the-sun outfit presents itself in the form of this culottes and shirt combo. This bright and cheerful look comes together with this happy tote paired with these comfy yet chic loafers.
We hope your summer style game is sunny side up, but if it isn’t browse through our collection of vivid and eye-catching footwear.